Tag Archives: marketing

Search Stories

Often times, when I’m really busy and have important deadlines to meet and to-do lists that are four pages long, I stumble upon the biggest time wasters ever.

This week was no exception. I’m putting the finishing touches on a 7-day itinerary for a Spring Break trip I am leading for 14 students to Washington D.C. and New York City. And what do I find… Google Search Stories Video Creator.

I haven’t done a lot of research on it as I went immediately to playing, so I don’t know if it’s new or if I am the last person to find out about it. But either way, I couldn’t step away from it.

These 35-second clips are nothing more than a promotion for Google and a method for forcing users to set up YouTube accounts. Creating a YouTube channel is a little out of my comfort zone. I feel I should start making covers of music like this video I am currently obsessed with. And don’t even get me started on the data “they” are collecting on me.

But when I find something like this, my distraction from immediate priorities knows no bounds and my will must be done. You just input your searches, what Google method you want to use (Images, Blogs, News, etc.) and choose your music.

While I definitely plan to make 1,054 more of these for absolutely no reason other than my own enjoyment, I do actually think they would be great for quick marketing purposes for those with no budget and with no technical skills. This could be useful for us higher education professionals and student organizations to promote events and programming. You could get very funny and creative with these. And they are already online and easy to share. Again, no technical ability needed.

I created two “search stories” about the areas I’m most engulfed in right now.

Perhaps it’s just the need for procrastination, but I am hooked. At least until the next distraction comes along.

What are your favorite time wasters?